Visual identity of COOL REGION and COOL LIFE

We face the challenge of a strong agency brand overarching all projects and initiatives, which reduces their clarity and visibility. Topics such as sustainable development, climate action or quality of life become blurred in the eyes of the public and partners and lose the potential to reach their audiences in a targeted way. There is a lack of distinct, separate brands and communication channels that clearly differentiate the different areas and enable effective engagement with the public, experts and other stakeholders. The project therefore responds by creating attractive and clear brands that will enhance the impact of individual activities, facilitate orientation and support JINAG's position as a coordinator of change in the region.

The aim of the project is to create a unified and attractive visual identity for the Cool Region and Cool Life brands, which will independently represent the key areas of our activity - sustainable development, climate action and quality of life in the South Moravian Region.

A brand manual, logos, website design and selected marketing materials will be created to enable effective and consistent communication to the general public. This will significantly increase awareness of the individual brands and their themes. The project will unify communication, raise awareness of the Agency's activities and strengthen its role as an innovative and coordinating leader in the field of sustainable development and public services.

The project brings a clearer and more attractive approach to important topics such as sustainability, ecology and quality of life to the residents of the South Moravian Region. Seniors, schools, municipalities, companies and non-profit organizations will have easier opportunities to engage, share and use the results of the projects. Public administrations and partners will have more effective tools for communication and cooperation. For the JINAG team, the project means a more transparent and unified platform that will facilitate coordination and strengthen the impact of their work in the region.

We are currently working with a marketing agency on a visual identity that will be ready by the end of August 2025.